Unless you’re one of those healthy people who aren’t terminally online (like us), you probably noticed that Facebook, Instagram, and WhatsApp were indisposed for several hours on Monday. Luckily, the notorious bird app was still stronger than ever. Literally everyone flocked to Twitter, and even Twitter’s Twitter account Tweeted about it. Pretty meta, right?

For some reason, every single brand known to man decided to pop in and use the thread as a marketing opportunity. While some brands did a tolerable job pretending to banter with each other, most were roasted by normal people who actually know how to be funny. Keep scrolling to see some highlights from one of the most cursed threads ever produced on Twitter.