‘Addison Rae won over a side of the internet that had once despised her’: How the former TikTok star broke the curse of her mainstream origins and became cool

The pandemic was so long that Addison Rae went from someone who you might recognize from doing TikTok dances with Jimmy Fallon to an actual legitimate rising pop icon. A mere four years ago, the Alabama-born influencer was a member of one of TikTok’s first and cringiest content houses, The Hype House, which was known …
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Demure VS BRAT: How the trend uplifted modesty and denounced its predecessor of the messy party girl aka BRAT

As the wise Charli xcx once said, «I think the apple’s rotten right to the core / From all the things passed down from all the apples coming before». The apple in question? The internet. That ever-growing, overly-immersive, digital world, riddled with aesthetics and buzzwords. You’ve undoubtedly seen the «demure» meme everywhere. The term was …
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People Discuss How TikTok Has Poisoned the Music Industry

Social media may have its perks (staying in touch with friends, stalking exes), but it can also be incredibly poisonous. Unfortunately, it’s become nearly impossible to live a socials-free life, especially if you work in media or are a public figure, such as a musician or an actor. Agents, managers, and labels urge their clients …
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