People Discuss How TikTok Has Poisoned the Music Industry

Social media may have its perks (staying in touch with friends, stalking exes), but it can also be incredibly poisonous. Unfortunately, it’s become nearly impossible to live a socials-free life, especially if you work in media or are a public figure, such as a musician or an actor. Agents, managers, and labels urge their clients to be «present» on apps like Instagram, TikTok, and Twitter. But that just leads to being less present in the real world. If your job involves hours of practice, rehearsals, readings, and press tours, it seems mighty unfair that the stars have to do even more. And thanks to a thread from Twitter user @alluregaga2 it appears (on the surface, at least) that they’re not digging it either.

 The tweet featured screen caps from TikToks from Halsey, FKA Twigs, Charli XCX, and Florence Welch of Florence and the Machine. None of them look happy. Instead, they seem exhausted by their labels’ incessant request for TikToks. 

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