Nobody Is Actually Doing a ‘Morning Shed,’ Hyper-Optimized Beauty Routines Are Just the Latest Form of Engagement Bait

In morning routine videos across the internet, young women awake looking like hostage victims. Their mouths are taped shut, their jaws are wrapped in bandage-like tape, and their hair is tangled up in a mess of rollers. These «morning shed routines,» a type of hyper-optimized beauty regimen, crop up everywhere. Some screenshots have even made …
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