It seems that everywhere you turn, what you’re doing has been turned into an «aesthetic.» In the online world, every mundane activity is an opportunity for branding, product placement, and up-sells. Hitting the gym requires a constellation of pre-workout supplements, Apple over-ear headphones, and Gymshark matching sets. You’re not getting your steps in, you’re going …
Seguir leyendo ‘The Aesthetification of Everything’: Kindle Girlies, BookTok and How Reading Became an Aesthetic
Categoría:consumption
‘It’s more consuming than reading’: Woman shares cozy aesthetic reading routine, is dragged and accused of overconsumption
If TikTok is good for one thing, it’s taking everyday activities and giving them ‘aesthetic’ rebrands. Think of all the kitchen restock videos that have cropped up lately, where a simple grocery store run turns into treating your fridge like you’re the office manager of a high-budget tech company. Or the aesthetic shower videos, where folks show off their museum-like body …
Seguir leyendo ‘It’s more consuming than reading’: Woman shares cozy aesthetic reading routine, is dragged and accused of overconsumption