It seems that everywhere you turn, what you’re doing has been turned into an «aesthetic.» In the online world, every mundane activity is an opportunity for branding, product placement, and up-sells. Hitting the gym requires a constellation of pre-workout supplements, Apple over-ear headphones, and Gymshark matching sets. You’re not getting your steps in, you’re going …
Seguir leyendo ‘The Aesthetification of Everything’: Kindle Girlies, BookTok and How Reading Became an Aesthetic