Demure VS BRAT: How the trend uplifted modesty and denounced its predecessor of the messy party girl aka BRAT

As the wise Charli xcx once said, «I think the apple’s rotten right to the core / From all the things passed down from all the apples coming before». The apple in question? The internet. That ever-growing, overly-immersive, digital world, riddled with aesthetics and buzzwords. You’ve undoubtedly seen the «demure» meme everywhere. The term was …
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