Back when everyone was still learning what virality was, internet fame seemed like a capricious beast. A guy could post a grainy lip dub of a Moldovan Eurodance tune, and then the song is sampled in a single that tops the Billboard Hot 100; a dad films his young kids joking around together for their …
Seguir leyendo ‘I don’t want to stoop to their level’: How the social hierarchy of X allowed a menswear expert and a scholar to create a new kind of Twitter celebrity