If you’re trying too hard while making a meme, you’re probably doing it wrong. There’s nothing more cringeworthy than trying to say something profound with an overused meme format. That’s when you start to sound like an over-eager politician or a clueless brand that wants to sound hip and young. Memes don’t have to be smart or say something deep to be successful, and if you’re depending on memes to sound intelligent, you’re definitely missing the mark. 

The memes of r/bonehurtingjuice reject overly complicated and referential humor in favor of incredibly literal punchlines, and they usually work with the format to create a stupidly simple joke. Because our brains are rotted from spending too much time on the internet (usually looking at random memes), this kind of humor definitely appeals to us, and we really hope it appeals to you, too.