Nobody on the internet has ever been so wise and prescient before or since than when Horse_ebooks tweeted on June 28th, 2012, «Everything happens so much». Both online and offline, life is a thing which has a devious way of throwing us curveballs when we’re just trying to get through the day. This means that it’s all the more reason to try and enjoy everything as it comes, including the vast amounts of entertainment we pump into our brains on a daily basis. Being both disposable and memorable at the same time, memes are the perfect vehicle for this attitude to doing things. They happen a lot and it doesn’t really matter what we think about it, so long as we are there to engage with them. Having this much distraction at our fingertips may not always be a good thing, but it’s what we’re used to now when it comes to having fun.