Most of us have some expectations when it comes to looking at memes — primarily, that we shouldn’t have any at all. Any time we scroll through a load of memes, anywhere, we know that we’re going to be confronted by all kinds of viewpoints, experiences, and designs. We might not be impressed with some of them, but it’s the variety that keeps us coming back. Plus, we can trust that there are going to be just about enough out there that we will actually find entertaining. When it comes down to it, we hope to be surprised when we look at memes. If everything was too repetitive, we’d quickly get bored. 

They may be rough around the edges, but they often have a grain of truth to them. They’re some of the most efficient time wasting devices out there, too. No wonder they have been so popular for so long.