Many people have too high a tolerance for blandness. Food that doesn’t taste of anything. Relationships held together solely by the fear of being alone. A sense of purpose only derived from the need to get up, go to work, then go back home again. We can get so used to living in a state of monotony that we forget that things can be any different. 

This means that the little things can be that much more important in sprinkling a little spice into proceedings. We need something that gives us a good dopamine hit on a daily basis, and memes cater perfectly to that need. They give us some of the most low-effort variety that there is, and take our minds off everything around us that is much more boring. When it comes to adding excitement to everything, they’re a small but effective start. Or a distraction, at least.