Not every meme can be devastatingly clever. It’s just a fact. Consuming clever or esoteric content is enjoyable, yes, but sometimes it’s a bit exhausting. There are times when a simple relatable meme just hits. The same goes for cute memes and wholesome memes. Some may call the memes we speak of basic. They may call them normie. But we think of them in a more favorable light. We think of them as universal. Universality is a great quality when it comes to memes, a medium that is designed to be shared and enjoyed by many. A meme’s universality makes it approachable. It’s true that there is a gatekeeping quality to some meme communities, but we’re not giving them any love today. Today is for the relatable. Today is for old jokes in new formats and, of course, a healthy helping of lovable kitty cats. If you’re too cool to enjoy this kind of meme, well, screw you. We’re gonna enjoy them anyway.