As a principle, it’s typically more ethical to support small businesses over chain giants like Walmart or the Golden Corrall. Supporting small businesses can improve your local community; even if it doesn’t, you can easily delude yourself into thinking it does. TikTok has been a particularly useful advertising platform for many small businesses. From restaurants to slime manufacturers, if your business blows up on TikTok, there’s no telling what amounts of success you might accrue. However, not every product pushed by the TikTok algorithm is safe for consumption.