On the internet, marketing is king, and the users sell it best. Certain social media platforms would cease to exist without users shilling a melting pot of aspirational identities for users to choose from.

We know by now that the purest form of internet marketing weaponizer is «the influencer«—it is right there in the name after all. Utilizing their mass following and «influence» to sign massive deals with companies with nearly bottomless marketing budgets, carefully—sometimes, incredibly subtly—placing products in front of their followers’ eyes and convincing them that these products are worth their dollar.