Live streaming video content offers audiences real-time reactions and interactive communication with creators. Since the inception of Twitch, the largest live streaming platform online, streaming has broken down the walls between audiences and the subjects of their voyeurism, blurring the lines between celebrity figures and real-world relationships. However, after three decades of exponential growth, the streamersphere bubble has finally burst, and the true nature of the billion-dollar industry has been revealed.
The pseudo-kinship you feel when watching a streamer’s live feed is a manicured facade. Messy bedrooms are actually well-crafted, multi-million-dollar sets, and audiences aren’t intimately sharing a moment with their favorite streamer, ten crew members are just out of frame, orchestrating the perfectly imperfect environment that audiences desperately crave.
