Today, almost anybody who is creative is a «creator,» and social media is the conduit through which they can share their creations with a prospective audience. An audience that discovers and engages with art of all kinds on drip-fed social media feeds. Artists and craftspeople, meanwhile, are left hoping for their share of algorithmic success and for their work to be seen, appreciated, and make revenue from their social efforts—even if the pieces themselves aren’t for sale. 

While this dangling carrot for starving artists may serve to make our feeds a little more aesthetically pleasing, this constant need for content and algorithmic appeasement has become more important than the creative works themselves and has irreparably changed those same aesthetics.