Chips are the lifeblood of any party. If you’re having people over and you haven’t put out a bag of chips, then you’re not having a party. People love chips. I don’t know anyone in my life who isn’t a chip fan. There’s one for everyone. 

If you’re not a Nacho Cheese Doritos fan, then maybe you’re a salt and vinegar kettle chip fan. If you’re not a Ruffles Sour Cream and Onion fan, then maybe you’re a Bugles fan (or at least you like putting them on the tips of all your fingers). Chips have limitless potential and opportunity for flavor. And we’re always innovating and exploring. Have you ever been to Canada and tried the «All Dressed» flavor? You haven’t lived until you’ve popped one of those in your mouth. And remember when Lays would have competitions to innovate a new flavor? I remember being pleasantly surprised by the chicken and waffle flavor.