‘So it begins’: Mariah Carey’s ‘All I want for Christmas is You’ is back, and so are the memes

Every year, without fail, it happens. Sometimes it’s after Halloween, but the phenomenon follows Thanksgiving more predictably. We’re not talking about Black Friday or Cyber Monday and we’re not talking about the weight we gain from Halloween candy or our Thanksgiving feasts and leftovers. We’re talking about the sudden burst of radio and streaming air time devoted to Mariah Carey’s «All I Want For Christmas is You.» 

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