In the land of content creation, the quotidian is big business. It turns out that many people want nothing more than to watch other people go about their daily lives, or at least what they claim is their daily lives, so long as it is aspirational in some form or another. It also just so happens to be a great way to shoehorn in some not-so-subtle product placement. It’s a win for both the influencer and the desperately dopamine-seeking masses.

The thing that conveniently gets skipped over by these kinds of creators and their serious audiences is how unnatural the whole process is. They set up their camera to film themselves pretending to wake up and the day only gets more absurd from there. The upside is that is genre of video has become such a bizarre, self-sustaining ecosystem that the very best of it is the kind of satire comedians could only dream of making.