Jemima Kirke, known for her role as Jessa on Lena Dunham’s Girls on HBO, is also known for her cheeky and blunt Instagram story posts. The Girls star frequently has «Ask Me Anything» Q&A-style conversations with her Instagram followers, oftentimes offering them soulful and spiritual advice on any personal life questions they may be seeking answers to.

What first started as a response to a meme about Kirke’s romantic preferences has now sprouted into a top 20 reaction meme that can be used in almost any regard. The meme has been used to react to utterly random events that have occurred in pop culture. It is used as a means to deprecate oneself and to display a numbness to the current chaos happening in the world. The meme conveys a sense of cavalierness and carelessness about what any given user is reacting to—and usually, it’s something pretty unnerving… But what isn’t nowadays? Jemima Kirke, hilariously and inadvertently, became the face of internet nihilism in 2024 and continues to live on, cavalierly, in the internet ether as a sign of the times. Even still, the meme is used for its (likely) originally intended use: To say, «What the [heck], sure».