The dating game isn’t an easy one. And sometimes, not even the most populous or most specified apps can help you find the companionship (or action) that you’re looking for. When Tinder, Hinge, and Bumble fail you, and you don’t have any friends setting you up, it’s time to resort to some more creative tactics. While that means trying speed dating or signing up for a class for some people, others have some less honest tactics. That’s definitely the case for TikToker @coyesimmons_, who went viral on TikTok and Twitter for his unique pickup strategy: Going to Ulta.