Have you ever gone viral on Twitter? I haven’t, but I imagine that it’s a thrill. You see the first few likes rolling in, and then a few more, than it gets re-tweeted by some big accounts and then boom. You have a hit tweet. You reply to it with a meme saying «omg a hit tweet.» And maybe you link your Soundcloud page where you make lo-fi covers of video game theme songs. Life is good, at least for just a while.
The promise of going viral is the only reason any of us tweet. Would you still send those tiny missives off into the universe if you knew that no one would hear them? Might as well have a diary at that point. Or maybe I’m just a fame hog who sees every chance for the universe to love me a little bit more. Either way, there’s a reason we all keep coming back.