For anyone who hopes to lead a conventionally successful life, finding «The One» is a pressing issue. 

Few decisions change our fate quite as dramatically as who we decide to couple up with. The societal expectation to prioritize relationships only makes this more stressful.

TikTok makes it clear that straight women, in particular, seek reassurance in choosing the right man. The platform is awash with easy-to-follow theories that claim to uncover the «truth» about any romantic relationship; all so you can avoid having to endure so many sleepless nights overthinking the person you’re lying next to.