The Skims advent calendar definitely made an impact, but maybe not the one they wanted. But hey, the memes are still fun!
Skims is a brand owned by celebrity Kim Kardashian. She is the kind of famous person that some people love and others hate, but I’m not here to give an opinion on that. The celebrity is best known for her reality TV show alongside her family, where they started by showing their daily life. At first, some people got to feel represented by this crazy family, even though they were more wealthy than the average American and Kim had a life that almost no one has. Over the years, the show changed a lot, not because of the series itself but because of how much the family changed. The sisters became extremely famous, immensely wealthy, and their life became the one that only some celebrities got to live.
These changes came along with the sisters starting to have businesses of their own. The most influential one was always the one the youngest one started, Kylie Cosmetics. A makeup brand that started by selling a lip product. This business was not only incredibly profitable, but it even named Kylie Jenner the youngest self-made billionaire, a title that was discussed a lot due to the ‘self-made’ part. This was an impulse for other brands to be created by the famous family. Right now, they are known for several brands like Good American, Lemme, 818, and, of course, Skims. Skims is an underwear brand specifically known for the way they mold woemn’s body. This brand has been praised a lot online since it launched by its buyers, and was heavily promoted by other famous celebrities such as Lana Del Rey, Jude Bellingham, and Sabrina Carpenter.
Advent calendars have become a very big trend online, especially on platforms like TikTok. These are boxes designed by brands that contain 12 or 24 small gifts that are products that said brand sells and are being made into one big surprise product. Influencers and some normal people have started to buy them and review them on TikTok to show what they got and let other people see if they want to purchase it as well. That started a competition between brands over who had the best advent calendar. This weekend, a creator reviewed her Skims advent calendar and showed it on TikTok. This product was full of small accessories that defiently sis not worth $150. The «gifts» were hair ties, key chains, and bobby pins. This was not taken well by the public. It escalated so much that the brand had to offer a refund for the product due to the hate that it started, but hey, at least it was viral. Now a lot of memes have been circulating online mocking the awful calendar that this brand decided to sell as some kind of luxury. We can definitely say it impacted the public, but I’m sure it wasn’t the impact Kim Kardashian wanted it to make.
