CEO’s are obsessed with gimmicks. Whether it’s the shininess in their suits or the undeniable sparkle of every elevator pitch, it seems like the silliest ideas come to fruition at the C-level conference table. Unbeknownst to the folks who make decisions about things being produced, average consumers don’t need half of the goofy «innovations» we see on the store’s shelves. We don’t need «Smart» technology in every single product. The long and short of it is quite simple. When people start to realize that a toaster doesn’t need to have a touchscreen, society will be freed of the shackles of the latest CEO-coded tech gimmicks. 

Like the uncomfortable and stinky jelly sandals of yore, there are a few trends in the 2020s that plague our consumer shelves. Not just online, but at the dealership, in Target, and taking over our phones, these are the top gimmicky trends that are aging like the finest 2% milk: Bad. 

Bad ideas don’t need to be molded into a pitch; they need to be thrown into the trash where they belong. Right next to the trends that we’ve already grown out of.