Do we always have to make an example of those who have done something wrong?
There is an argument to be made that parenting in the modern day is more difficult than it has ever been before. It seems like everybody has something slightly different to say about the best way to raise kids, and social media has opened up a whole new world of judgment and paranoia for parents to drive themselves crazy over. Most would probably agree that they want to raise their children to be decent people, but there is a lot of conflicting advice on how to do that.
Unfortunately, there are parents out there for whom the public perception of their parenting is more important than the impact it may have on their kids. They want to promote a certain image of themselves and their children that looks good not just to the people they know, but also to the internet at large. Their priorities are not in the right place for being a good influence, but they are sharply focused on what works for engagement. The only thing is that not everybody, child or not, is going to be willing to play along with their charade.