Everyone wants to be liked, on some level. Sure, some struggle with that more than others. Those people usually turn out to be comedians, actors, or «office class clowns.» They need everyone to like them and be charmed by them all the time. But even if you don’t have the desire to be in the spotlight all the time, odds are you still want to be liked and appreciated. It’s human nature. So you might try to put a little effort into it. Maybe you work on your appearance in the hopes that people like the way you look. Maybe you work on your character so you’re easy to be around and radiate inner self-confidence. Or maybe you work really hard on your meme stash so that you’re known as the meme guy and everyone loves the meme guy. The meme guy provides good times. The meme guy always makes people laugh.