Listen, I’m the last one to judge—I’m sitting here compiling memes in my double-knee carpenter Carhartt pants, which have seen about as much carpentry as my houseplants have seen sunlight. But I’d like to think I’m self-aware, you know? And these memes are both a painful reminder that I’m not as special as I’d like to think I am and a tiny pat on the back that there are much worse cases of fashion victimhood out there. And as long as they’re wrapped in perfectly crafted self-deprecating humor, I’m all in.

If you’ve ever been frustrated that other Starbucks goers don’t know you’re wearing heavyweight Japanese selvedge denim from Tokyo or that it’s called a fireman clasp jacket (How dare they not know??), these memes are for you.

They’re also about you, but whatever, come on, have some of the sense of humor the brands you love embrace when they unironically sell a salt & vinegar chips handbag for $2000.