The culture of the internet has a powerful hold on all of us. It doesn’t matter what you’re doing, where you’re going of even what you’re thinking about. There comes a time in the day when nothing but memes will do. This means that it’s a good thing that there are plenty of them around to keep the dopamine machine going brrr. Memes aren’t about quality, or designed to make us think hard: they are simply there to help us switch off when the time comes.