It is second nature for most of us to turn to the internet when we want advice. We Google it, hunt down just the right obscure Reddit thread, or ask ChatGPT a question with a response scraped from Reddit. We are all conditioned to look for answers in ways that are increasingly fast, and, when it actually comes down to it, lazy.

Aspiring influencers are aware of this demand, and many do their darndest to make sure they are one of the answers that we turn to when in need of help, despite the fact that we haven’t asked for it. The world of content is overrun with advice-givers, and that isn’t a good thing.