Just when we think that we’ve got used to the rhythm of the internet, something comes along and blows everything out of the water. Apps and websites that once ruled the cultural climate fade forever into obscurity, and new ones take their place. Some weirdo comes up with an offbeat joke that somehow transforms into the next big meme. Another weirdo says or does something jaw-droppingly dumb, and it’s all anybody wants to talk about for the next few days.

The ways in which we can be surprised are many, but the reason we keep coming back to them is because they are one of the most addictive forms of distraction out there. Memes are always finding different ways to blindside us, and it doesn’t look like they’re about to stop any time soon. Don’t get too settled with the current idea of doing things. No doubt something different is just around the corner.