Do influencers deserve free stuff?

There is no denying the power of social media in today’s world. It’s hard to run a business without it. And the influencer economy is nothing to sneeze at. If the right person makes the right video about your coffee shop, it’s only a matter of time before people are beating down the doors to get in. And that’s money in the bank. So I don’t blame business owners for not wanting to miss out on the influencer craze. But there is a side of it that quickly sours. Nobody likes entitled people, and it’s easy for influencers to become entitled. Once you start giving them free stuff, they might get used to it, and before you know it, you’re catering to them instead of your actual customers. This isn’t a great place to be in as a business owner, and certainly not as a service industry worker just trying to do your job.