In the age where internet presence is everything, there is nothing organic about fame. 

Growing a fandom has never been easier, so long as an artist or their work is being promoted by a sales pitch that is indistinguishable from any fandom in the first place.

«Clipping» is a cheap and ubiquitous marketing strategy that shows up on all of our feeds. The premise is simple: take a piece of media, whether that be a song, a TV show, an interview, or a live performance, and edit it into a short-form video that is likely to capture the limited attention span of a wide audience.