The long-running mystery of whose face was printed on a piece of fabric in 2008 has been solved. But to the untrained eye, it’s difficult to understand why anyone would care, let alone over 60,000 people on a subreddit. But this seemingly trivial microtrend is a case study of why the internet rewards just that: triviality.

To catch you up, back in 2020, a Reddit user circulated a picture of a piece of fabric printed with the faces of early 2000s celebrities (Adriana Lima, Josh Holloway, and Ian Somerhalder were all quickly clocked.) But there was one face, the sixth face on the list, that no one could identify. No matter what databases were searched, the original photo the pattern was based on couldn’t be found. So the hunt began, the subreddit r/CelebrityNumberSix was formed, and thousands of people were sucked into the mystery.