Instead of generating buzz through clever, intriguing ads, modern marketing has debased itself to cater to the haters, negativity, and the almighty hand of social media engagement: aka ragebaiting.

It’s no secret that pop culture operates on a hot, fast, and speedy timeframe. Headlines only stick around for a day or two before the news cycle moves on to something else. Trending topics only remain in the public sphere for about 24-hours before getting replaced by some new drama. 

Is there any longevity anymore when it comes to media attention? 

Only if visceral emotional responses are triggered. Since the internet thrives on negativity, provoking rage to get the desired media response has become the new norm. It is eroding audiences’ wholesome enthusiasm and intrigue, while laying to rest the deeply ingrained and unforgettable ads of yesteryear.

Via u/giphy