The sweet treat is a cultural tour de force, and this recipe trend proves it.

Our boring old sugar cravings have turned into a mini status symbol, synonymous with aesthetically pleasing coffee shops and indulgent baked goods. It was only a matter of time before it got co-opted into advertising.

That appears to be what has happened with the Japanese Cheesecake trend, the almost impossibly easy recipe that offers a cheesecake fix with only two ingredients. One tub of Greek yoghurt, several Biscoff cookies to stick in it, and several hours in the refrigerator; that’s all it takes to enjoy the internet’s favorite dessert.