Some people may be claiming that 2025 hasn’t had a song of the summer, but they would be lying. Ten years after its initial release, Jess Glynne’s «Hold My Hand» has been storming social media. To be fair, its success has been aided by a remix: a cheerful female voiceover informing the world of the deals to be had when they book with Jet2.

The «Nothing Beats a Jet2 Holiday» meme has been inescapable on TikTok and beyond for the past few months, but not for publicity reasons. It is no longer the soundtrack for a woman dragging her partner through the picturesque sights of some anonymous Mediterranean destination, as in one of the original advertisements.