If you don’t have a young, online woman in your life, you might assume coquette just means coy. Little do you know that it’s a whole aesthetic subculture, revolving around pink bows, lace trim, ruffles, and everything stereotypically girly. Think of how your mom wanted to dress you from ages 1-3. That’s coquette. And it’s sweeping the internet, causing everyone to tie ribbons around everything, even McDonald’s apple turnover, and saying «Me if you even care.» 

But it’s not just sugar and spice and everything nice, there’s a dark, melancholic, depressive side to coquette that makes it interesting. Think Sylvia Plath, Sofia Coppola, and Lana del Rey. Though it’s a new trend, it feels oddly similar to the side of Tumblr I was on in 2012… time really is a flat circle I guess. But whether you’re a seasoned girl blogger, an aspiring coquette-ista, or a pastel goth nostalgist like me, you’ll enjoy these memes.