It’s hard for anyone to predict meme cycles, but movie studios seem to have a particularly tough time doing it. A movie can do everything possible to try and make itself a meme, but the films that gets memed the most tend to be popular commercial movies from major studios. It makes sense that there were a lot of memes about Encanto, for instance, because millions of people saw that movie. This reality begs the question: can a film that has been memed to death before it has even been released help its marketing? Yes and no.