Why didn’t anyone tell marketers that they’d have to be good at math? A bunch of marketing friends have mentioned that they were convinced it’d be an uber-creative position, but ended up spending more time with Excel than with their children. Creativity, but at what cost…

You know, marketing is not for the weak. Specifically digital content marketing. You gotta have your finger on the pulse of a new trend or viral concept before it even comes out nowadays! Seriously—hats off to you, marketers. It can’t be easy holding down the entire company with your campaign strategies (on a minimal budget.) Often, you might feel like the non-marketers at your company think you can simply wave a magic wand and suddenly, your TikTok has 10 million views. When in reality, long nights brainstorming and researching SEO changes are the reason you paved the road to success.

If you’re a talented marketer eager to get the holiday campaigns over with, scroll through these memes. They’ll get you in a creative mood.