‘Almost forgot this was the whole point’: How a trending spoof accidentally created a wholesome space online by glorifying mundane moments

What’s the point of life?  Humans have been searching for the meaning of life ever since our frontal cortexes evolutionarily fused, yet, after all this time, nobody can agree on an answer. Many people’s lives are punctuated with big promotions, family vacations, and other rare societal events. However,in the anticipation of each colossal manmade milestone, …
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There Are Too Many ‘Man-On-the-Street’ Interviewers On Social Media and They’re Only Getting Worse

You’re walking down the street and enjoying your day. You have your headphones on and you’re running late to work. Out of nowhere, someone stops you. You don’t have time to sign a petition or pledge money to Greenpeace, but what’s this? They’re using a lav mic and someone is holding an iPhone nearby. Oh …
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It’s Good to Age Out of Stan Culture

Club Chalamet has captured the attention of thousands of X users for one primary reason: she is 58 years old and is running a Timothee Chalamet stan account. Anyone who hears such a unique combination of supposed maturity and immaturity uttered in the same breath can recognize it as an inherently absurd way of living. …
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Why ‘Main Character Syndrome’ is Inherently Toxic Despite ‘Delulu’ Influencers Claiming Otherwise

Anime, TV shows, and movies make it very obvious who the main character is in their story. Without a clear narrative direction, stories are hard to follow or just downright confusing. For the sake of simplicity, main protagonists are often flashy, dominant personalities that have a bit of «star quality» to them.  Typically taking over …
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‘Sad’ Millennial Beige Isn’t Sad at All, Young Adults Are Just Too Easily Influenced

Fashion, in all its shapes and forms, is something that concerns everyone, all over the world. It impacts the clothes we wear, the words we speak, the way we style our hair, and how we decorate our homes. A core part of fashion is that it is constantly evolving and ever changing, never staying the …
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The creative entrepreneur: Why the process, and not the art, is the reason artists succeed on social media

Today, almost anybody who is creative is a «creator,» and social media is the conduit through which they can share their creations with a prospective audience. An audience that discovers and engages with art of all kinds on drip-fed social media feeds. Artists and craftspeople, meanwhile, are left hoping for their share of algorithmic success …
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‘Yogurt dipped Pringles’: A subreddit encouraging terrible home cooked meals is the last authentic place online to be yourself

So much of my social media feed is food. It’s home cooks whipping up «easy» recipes that look like they would take me two hours to complete. Perfectly-coiffed girls saunter off to pilates and sip on health-optimized smoothies. Mothers make ginormous batches of breakfast sandwiches for their hordes of children. All of it seems almost …
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Why Gen Z’s technique to ‘lock in’ their focus is no longer just a meme, but a necessity amidst a culture of constant distraction

When was the last time you had nothing to do? Most of us would have to take a walk down memory lane, way back to the days of our childhood when we had so few responsibilities that we helped worms cross the sidewalk on rainy days and collected funny-looking sticks to show our siblings. We …
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‘Dumbing It Down’: How brainrot memes have satisfied our craving for simplicity through Neanderthalic humor and escapism

Today’s young adults are the most highly-educated age group of all time, outperforming their parents and grandparents in the race for higher education and post-graduate studies. After years of studying, training our minds to expand with the vast knowledge of the entire human experience—including physics, biochemistry, ancient philosophy, and modern art—our brains are brimming with …
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‘This is a recession indicator’: Internet memes are helping society collectively process global crises

We’re not in a recession—yet. But with the state of things currently, we’re not too far off. When something crazy, like Ed Sheeran becoming cool again happens, that’s when you take a backseat and let the cards fall where they may. The end is nigh. Unnatural blondes letting their brunette roots show, DIY «barn yard» …
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